INSIGHTs&intuition MARCH 2018 Q. M VOL 19 ISSUE 3 INSIGHTs & INTUITION What social media tools has your company’s HR department found to be especially useful? Vanessa Hughes Digital Marketing Manager Essentia Health Fargo, N.D. ssentia Health has incorporated social media platforms such as LinkedIn as a way to engage with prospective employees and present opportunities. But that’s just the start of how we engage with employees and the public online. Our philosophy and culture promote employee recognition and support. We use social media platforms such as Facebook to recognize employees for the great work they do every day. If our colleagues volunteer in the community, win an award or wear red in support of Heart Month, we want to sing their praises and publicly acknowledge them. E icrosoft engages with candidates through various social media channels such as Facebook, Instagram, Twitter and LinkedIn. Considering our new partnership with LinkedIn, we primarily engage with our professional networks through that channel; however, we continue to leverage channels such as Twitter and Instagram to share employee stories, fun photos and our exciting working environment (often viewed by #MicrosoftLife). We truly enjoy being able to connect and engage with candidates from many different channels in order to showcase the great culture of our Microsoft Family. We hope Prairie Business readers connect and learn more about what we have to offer. Maasa Walker Recruiter, inside sales Microsoft Fargo, N.D. 44 TWITTER.COM/PRAIRIEBIZ FACEBOOK.COM/PRAIRIEBUSINESS PRAIRIEBUSINESSMAGAZINE.COM
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